Direct Response is responsible for the television marketing of our products. We specialize in finding products, developing marketing strategies and then implementing the plans. DRI’s singular focus has resulted in the successful development of innovative, new TV marketing formats for a host of popular new products.
DRI also handles all television shopping for companies such as Home Shopping Network. A vendor for almost 12 years, we have launched some of the network’s most successful products such as the Sobakawa pillow, Tap Light, Turbie Twist. Currently we handle the Toni Brattin Beauty Secrets and Hairdo by Jessica Simpson and Ken Pave.